Google loves metrics

PERFORMANCE - While retaining users is crucial to improving conversions, performance can also have a material effect on whether your website's users follow through. Slow sites have a negative impact on revenue, and fast sites are shown to increase conversion rates.
ACCESSIBILITY - Website accessibility (or a11y) is about designing websites so regardless of a person's disability, they can still interact. In countries such as the United States, Canada, the UK and the European Union, strict accessibility laws now exist for public and private companies.
BEST PRACTICES - This covers things like using secure code, safe connections (HTTPS), optimising images & responsive design.
SEO ESSENTIALS - These checks ensure that your page is following basic search engine optimization advice. It is important to remember that SEO is more than just words.

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* Disclaimer we do not employ real Bears